Who we are

For more than ten years, Lidl Digital has been working on Lidl’s digital business models and has been operating e-commerce with approximately 30,000 articles and 12 million customers per year. Our goal is to optimally link the stationary business with the online world. These include the development and internationalization of our online shop, travel offers and other digital services such as flowers, photos and green electricity. Today, we are already represented in eleven countries with our digital products and services.


Lidl Digital is part of the Schwarz group of companies based in Neckarsulm and is one of the leading companies in Europe in online discount. Our headquarters are in Neckarsulm (near Stuttgart). The Digital office in Berlin and the Centers of Excellence in Sofia, Barcelona and Bucharest are the engines of Lidl’s international digital business models and services, coordinating cross-border projects and roll-outs, as well as the further development of our websites, apps and special online features.

Digital Offers
Across Europe

With our digital offers, we are
represented in eleven countries.

Key facts

2500+ Employess

Neckarsulm, Berlin, Barcelona, Sofia, Bucharest

12 million


11 Countries

with Lidl Digital offerings

1 bln

Euro Revenue